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5 Points Beer Packaging

As part of "The Happily Ever After" exhibition, we created this customised beer labels based on monsters from different folklore tales.
We used the Popelick coming from the USA, the Leshy from Slavic mythology and the KAPPA (河童?) or KAWATARŌ (川太郎?) from Japan.

This project was created while working at Happy Ending Agency in 2015.

 

Client: Happy Ending
Art Direction & Design: Noem9 Studio
Year: 2015