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Brand 3D Design
Brandtruth™ Strategy
Digital Design
Motion & Video
Naming
Visual Identity
Web Development
Tech & Startups
2023
Brightpick’s end-to-end robotic solution autonomously picks, consolidates and dispatches orders in large, small and micro fulfillment centers. They have raised more than 54M$ to help them reimagine order fulfillment and we’ve helped them with the whole branding experience for US market.
We designed a BrandTruth™ communication strategy, helped choose a name, and created a confident visual identity with 3D renders to conquer the US e-commerce market. From Central Europe to the whole world. Meet Brightpick – The first pick for automated fulfillment.
Strategy
Because of the nature of the new shoe concept, the design should reflect its technological basis as well as the organic fit and feel of the shoe. Motion design and static applications should be an integral part in the creative development – and neither should take precedent. The objective was to explore the possibilities of an identity in which motion and graphic work together seamlessly. Essential to the approach was the intensive collaboration with the Adidas global design team. The design was developed in short, weekly sprint.
Strategy
Because of the nature of the new shoe concept, the design should reflect its technological basis as well as the organic fit and feel of the shoe. Motion design and static applications should be an integral part in the creative development – and neither should take precedent. The objective was to explore the possibilities of an identity in which motion and graphic work together seamlessly. Essential to the approach was the intensive collaboration with the Adidas global design team. The design was developed in short, weekly sprint.
Strategy
Because of the nature of the new shoe concept, the design should reflect its technological basis as well as the organic fit and feel of the shoe. Motion design and static applications should be an integral part in the creative development – and neither should take precedent. The objective was to explore the possibilities of an identity in which motion and graphic work together seamlessly. Essential to the approach was the intensive collaboration with the Adidas global design team. The design was developed in short, weekly sprint.
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