Clínicas W Social Media Motion Templates

Clínicas W Social Media Motion

Social Media

Motion

Art Direction

A clean and modern communication system for Clínicas W, seamlessly expanding their visual identity beyond the logo.

Central to this system is the “W,” which serves as a versatile element used across various content types.

The animation style extends the design system, ensuring consistency and engagement across all touchpoints. This approach enhances the brand’s presence, making every interaction visually compelling.

Brief

Refresh the internal and external communication channels of Clínicas W while maintaining the existing brand image. The primary focus will be on enhancing social media presence to ensure a cohesive and visually appealing feed that accurately reflects the clinics’ values and professionalism.

Approach

We developed three distinct routes to establish the tone for the communications, allowing the client to select the direction that aligned best with the brand.
Drawing inspiration from the geometric style of their logo, we created a design system to be used across all communication channels. By using the “W” as a foundational element, we created dynamic geometric representations that morph and adapt within the background of each communication to bring them to life.

Each content type features a specific color palette, adhering to the brand’s range of greys, while the geometric representation of the “W” is tailored to complement these variations. This flexible design strategy ensures that all communications are visually engaging and consistent with Clínicas W’s brand identity.