Eos Coffee Packaging

Packaging

Art Direction

Branding

A packaging project that captures the essence of Eos Coffee, a brand celebrated for its rich, authentic flavours and its authentic identity.

Inspired by the brand’s dedication to quality, we crafted a minimalist label design that uses real coffee stains to represent the three roast levels of their products—light, medium, and dark.

These designs blend simplicity with a bold visual concept, offering a unique and striking reflection of Eos Coffee‘s commitment to flavour and authenticity. Each label subtly embodies the essence of the roast, creating a refined yet approachable connection to the product’s core identity.

Brief

Our task was to design a rectangular label with rounded corners for Eos coffee, a brand known for its rich flavour rather than luxurious packaging.

The design needed to be simple and elegant, using exotic roasted tones to reflect the essence of the coffee. And the goal was to create a minimalist, approachable label that highlighted the product’s quality while maintaining the brand’s authentic and down-to-earth identity.

Approach

We focused on creating a minimal yet striking design approach that stays true to the essence of the brand.

By using actual coffee as the main design element, we developed three distinct labels to represent the different roast levels—light, medium and dark.

Each label features a bold coffee stain, subtly embodying the unique flavor profile of the roast while maintaining a simple, clean aesthetic that aligns with the brand’s commitment to quality over luxury.