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Nike T-Shirt Collection
Typography
Illustration
Art Direction
The identity is all about merging elegance, innovation, and style into a seamless experience. Explore the logo using a custom font that flows like the latest runway trends, capturing the essence of what a Fashion Week is all about. The colors — earthy burgundy, deep midnight blue, muted gold, electric green, and sky blue — create a palette that feels both naturally grounded and boldly vibrant.
In essence, AFW’s identity isn’t just about looking good; it’s about embodying the glamour and creativity that make fashion so captivating. Whether you’re a fashionista, an industry pro, or just someone who loves style, this identity promises an unforgettable experience.
Brief
Nike approached us with an exciting challenge: to bring their “FAST and FEARLESS” collection to life through bold, dynamic illustrations.
The center piece of the project, the phrase “Unleash The Beast,” was expected to appear sliced by speed, creating a powerful visual impact.
Approach
Taking inspiration from our signature liquid typography and our speed lettering, we crafted designs that captured the energy and movement Nike envisioned.
We also infused the “NIKE” hyper cell with a sense of motion, embodying the swift and fearless spirit of the collection.
Visual Elements
From the beginning, it was clear that Nike’s vision required our dynamic approach to bring their story to life. We infused our signature liquid effect to represent the grit, determination, and sweat that define an athlete’s journey.
Color played a pivotal role in shaping the energy of the designs, adding bold contrasts and vibrancy to create striking visuals that embodied Nike’s fearless spirit. Each element was crafted to reflect the intensity and perseverance that push athletes to their limits.
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