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Rise of the TMNT Logotype
Logo Design
Type Design
nickelodeon sought a captivating logo for their highly anticipated TV series, “Rise of the TMNT” (Teenage Mutant Ninja Turtles), set to debut in Summer 2018. They needed a new logotype and potentially an icon that would embody the show’s fresh style and dynamic energy. Our challenge was to draw inspiration from the new Art Direction and the show’s distinctive mood to design a logo that perfectly aligns with their creative vision.
Brief
nickelodeon sought a captivating logo for their highly anticipated TV series, “Rise of the TMNT” (Teenage Mutant Ninja Turtles), set to debut in Summer 2018. They needed a new logotype and potentially an icon that would embody the show’s fresh style and dynamic energy. Our challenge was to draw inspiration from the new Art Direction and the show’s distinctive mood to design a logo that perfectly aligns with their creative vision.
Approach
In our initial phase, we explored various elements from the TMNT universe that could be transformed into a mark representation. We also explored creating a monogram using different shapes, offering an alternative to a traditional mark.
For the typography style and composition, we built upon previous sketches, creating rough compositions to understand how the shapes interact and relate to the new TMNT world.
Round 2
In this exploration round, we delved into various stylistic options. We worked on a street-style inspired lettering, experimented with designs that had a Japanese influence, and created geometric letterforms with letter cuts for a more dynamic finish. Our focus then shifted to developing the letterings further and adding a young and playful vibe to the selected ones. We also experimented with adding vibrant colors and effects to enhance the overall look and feel.
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